Description | Andrew Lennox

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Google is unarguably the biggest and the most used search engine in the world. It is famous for giving quick and accurate results, which is the main reason for the large population of users it attracts. Many businesses are taking advantage of this popularity to attract customers by going online and getting their business on Google’s radar. However, to successfully make the most of Google marketing, you have to work on your website and rank well on the search engine. Here, this article talks about how to get your business on the first page of Google.

How does Google Work?

As stated earlier, Google is a search engine, and it functions just like all other search engines. However, Google is an advanced automated search engine, and it uses search crawlers to locate websites when it needs to. Google functions in three different steps. They are;

  • Crawling: This is the first step in Google optimization, and it functions using automatic programs known as crawlers. These crawlers locate and store new and updated web pages in a file and pop them up accordingly when a relevant search is done.
  • Indexing: Before the web pages are popped up as search results, Google uses another program to analyze and filter the contents of the pages before storing them in the Google database for use.
  • Presenting results: As soon as a user searches on Google, the system digs up results from its database that are most relevant to the search made and more compatible with the device that searched. All these take place with a second, and the result is served immediately.

How to Get on the First Page

People often seek ways to get their sites on the first page of Google, and the answer is pretty straightforward; SEO. SEO stands for search engine optimization, and it refers to the process of working to improve your site so it can rank well on various search engines.

To get on the first page of Google, your site must be among the very best, and you need to hire a very good digital marketer if you wish to achieve this feat. The right digital marketer should have what it takes to improve your website’s SEO and make it rank among the best. And the logic is simple; the higher you rank on the search engine, the more you displace your competition because the more traffic you get, the less theirs become.

Why you need to be on the First Page

Google generally ranks its search results from the best to the least, and users know this. That is why they always trust that whichever sites appear first on the search result page is the most appropriate to their search. It is also proven that over 30% of searchers click on the first result shown, and about 75% click on the first three. Therefore, you are assured of more clicks, which equal more traffic if your site is on the first page.

Bottom Line

Getting your website on the first page of Google and other search engines is the first and most important step to successful digital marketing. And you can achieve this by using SEO Services to ensure your site is good enough for search engines.