Description | Charles Scorfield


Advertising on business directories is a step in the right direction for your online and offline marketing. It tends to bring your business directly to your audience and also bring your audience to you. A business directory is a print or website dedicated to listing companies based on their specialty and services. Before technology took over, directories were used only to print their lists on newspapers or relating magazines. However, that style has almost been made obsolete in this modern day. Most business directories now operate online, making their listing on designated websites. Business directories have been known to yield outstanding results for their listed businesses.  For this reason, several more online marketers now opt for these directories as their marketing option. 

How Business Directories Work 

Business directories have been likened to as an online version of the famous Yellow pages on several occasions. Although the comparison may not be completely accurate, there is no denying the similarities in functions between them. Business directories often make use of an index to list their companies. Therefore, if individuals make entries, they are automatically linked with relating companies via the company’s website, which is also made available. Business directories help individuals to locate companies that offer the services they seek quickly. While for businesses, it is instrumental in making them easier to find on search engines, and it also creates an additional backlink to their sites. 

Benefits Of Advertising On Business Directories 

Advertising on business directories has a lot of advantages. It is an excellent means of advertising, with exceptional results to show, such as improved audience reach and brand development. Here are significant benefits you can get from advertising on business directories. 

  1. Improved brand name: Advertising on business directories can improve your brand image by listing it on top directory websites alongside already well-established companies. For local and improving businesses, a listing on top directories will significantly increase their brand trust and push up their brand’s level. 
  2. Facilitates business growth: Generally, advertising helps businesses grow. It is a means of promoting your business by creating awareness to your audience, and advertising with business directories is no different. Statistics from results have shown that directory-listed companies have a faster growth rate than other unlisted ones. 
  3. It is not expensive: It may surprise you how affordable advertising with business directories is. Local directories often charge low rates for listings that are still as effective as other advert platforms. You can also opt for long term services which are much more economical. 

Getting a Spot On Business Directory Listings 

Getting an advert slot on business directories is relatively straightforward. All you have to do is contact the directory’s admin and make your intentions known to them. They will reply to you with the listing price, their terms and conditions, and the steps to follow. However, you will be expected to provide and upload the content yourself once you get the spot. Here are some guidelines to help you with your advertising. 

  • Select only the best directories. You can look up trusted directories on blogs to help you with your selection. 
  • Create quality content as it will help you attract more customers. 
  • Include as many appropriate keywords as you can in each of your contents. This step will help increase your SEO relativity. 
  • Avoid repeating contents on directories. Even if it is on different directories, fresh content will help maintain originality and engagement.  
  • Always remember to include both direct links and backlinks to your websites. It is critical because if your potential customers can not find a way to get to you, your advertisement would have been for nothing. 

Bottom Line 

Advertising on the right business directory will not only increase your brand awareness. But it will also increase the chances of your business popping up on search engines whenever a relating search is done.