Description | Charles Scorfield


When you see the term “SEO,” what comes to your mind first? 


Let’s assume someone searches Google for “how to make Pici pasta,” they’re probably looking for the ingredients, step-by-step guidelines, and recipes on how to make it. The first three links that pop up on Google’s first page are what the researcher would most probably click on. Also, if you’re an article writer, you’d want people to locate your Pici spaghetti recipe if you wrote an article about it. It would help if you ranked above all other Pici pasta recipe websites for anyone to discover it. It’s not a simple task, but that’s the point of SEO marketing. 


A search engine like Google is where the bulk of internet searches begin. You must first know the meaning of search engines optimisation to grasp better how to rank your content higher in the search engines.


What is Search Engine Optimization (SEO)? 

The term SEO refers to the process of optimizing a website for search engines. SEO is the process of making efforts to improve the ranking of a website or piece of content on Google. People tend to say SEO and paid advertising are the same things; quite alright, these two terms are similar, but there’s a slight difference. The main distinction between SEO and paid advertising is that SEO deals with “organic” ranking; organic ranking means that you don’t have to pay to be in that spot. To put it another way, SEO is the process of improving an article or piece of online material so that it appears at the top of a search engine’s page when someone searches for something.


The Complete Guide to SEO Marketing Basics 


  • Content: 

Why is content so important? Content is essential because a Google user is ecstatic when they discover the best result for their needs. When you Google “how to make Pici pasta,” Google devotes all of its resources to bringing to you what it considers to be the best Pici pasta recipe on the internet. It doesn’t only look for the quickest or easiest recipe; it strives to provide you with precisely what you requested. Google is constantly working to improve your experience by sending you the best information it can discover. 


  • Keyword Research and Selection: 

Keyword research is carried out for various objectives, the two most important of which are to rank on Google and develop important content. Keywords can often lead to inspiration by revealing what people want to know based on their search terms.


  • HTML (Hypertext Markup Language):

The HTML code on your website is a crucial component of SEO marketing. Google will have a hard time determining what your content is about and why it should rank higher than the competition if you don’t use suitable tags, headers, and proper descriptions.


  • Social Media: 

Social media and SEO marketing complement each other nicely, so don’t overlook the social side because it can help your SEO efforts. It takes a lot to rank on Google, and having many social shares can show Google that you’re in it for the long haul and willing to go above and beyond.



We hope you learned from the tips shared because it contains a lot of information. Keep this list handy as you progress through your SEO marketing journey. The most important thing to keep in mind concerning SEO is that it consumes a lot of time. You must do things correctly and go above and above because this is how you will be noticed.


So if you have decided that a search engine optimisation process is something you need, contact our eager staff at one of our Gold Coast offices, we look forward to helping you.

For more information give the SEO Web logistics team a call on (07) 5641 0224.