Description | Jake Bardon

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Whenever a problem arises, there’s a need for a solution that could be sourced from different places, but the most common place everyone goes to is Google. So also, if people need to purchase goods or services, Google is very commonplace they visit to find out more about what they need.

This means that any business that wants to be successful in the 21st century, where everything has gone digital, needs to have a presence on Google. However, just having a presence on Google is not enough. Making your presence popular and easy to find is also very important for the success of your business in the internet age. This is where SEO (search engine optimisation) comes to play.

Thankfully, this article will teach you essential things you should know about SEO. Here you’ll find how you can easily create a Google presence using the elements of SEO without difficulty.

What Does SEO Mean?

Basically, SEO stands for search engine optimization. It is a tool used to increase the ranking and visibility in search engines such as Google.

This can be done by using keywords, images, videos, maps and fulfills the user’s search needs. To get the perfect element to use, you must understand your target audience’s needs.

And aside from the audience, search engines should also be considered cause they check things like website structure, content, design, and so on to know how to rank the website or page on their search engine result pages (SERPs).

Knowing what it means is not enough; you also have to understand how it works.

How does SEO Work?

SEO works by using a website’s content, keywords, and inbound links to improve its visibility and ranking on search engines.

The ranking of a website is determined on search engines by how relevant the contents of a website or page are to the target audience.

Search engines prioritize the visibility of websites and pages with more visibility or domain authority than others. Search engines believe that sites that are more popular on the internet have more valuable content that the readers need.

Search engines get all this information, analyse it, and use it through search algorithms.

This action of search engines has caused SEO to develop strategies to rank higher in SERPs. Some of these strategies are

  1. A perfect technical setup.

A page or website has to be accessible and easy for search engines to scan so as for it to be added to their index. For a website to be accessible, it must have a simple URL, must not be similar to other page contents, have good website navigation and links, and so on.

  1. Content

The content must be relevant to your target audience and not similar to other sites but unique with powerful keywords familiar to the target audience.

  1. Links

Links are essential in website pages cause they give the audience more information through other sites. The more quality links on your website page increase the chances of a high ranking and visibility on search engines.

Conclusion

This is just a general overview of SEO Services, and it serves as a guide for people who want to know more about SEO, and it works. You could do it yourself or hire someone else to do it for you, but it’s an essential tool in business as it helps reach out to more customers.