Description | Benjamin Parkhill


A logo is an image that represents an organization or a business, and logo design is the act of creating a logo. Your business logo is the image that consumers use to identify your organization or business. It is labeled as the company’s identity, and for startups, a logo is a factor that can influence the success of the business. 

It is becoming more apparent in recent times that any business that wishes to succeed, especially in the 21st- century marketplace, must pay special attention and dedicate a good amount of resources to ensuring that its logo is made to be as good as possible. This article will discuss some of the essential reasons why you need a good logo design for your business. 

To better understand why you should go for custom logos, here are qualities of a good logo:

  1. Unique: A good logo can only be associated with the respective organization once it is sighted. This is important because it is the organization’s face and the brand identity.
  2. Informative: A good logo should embody the business goal, mission, and vision in the image. The image should tell people more about the kind of services run by the organization.
  3. Attractive: An important quality of a logo is its nature of an appeal to the consumer. The logo should have the ability to captivate the consumers’ attention such that each consumer will want to patronize the organization.
  4. Simplicity: This quality sums up the qualities above in one. A logo should contain the above qualities and be simple, as too much color gives the logo a messy and unappealing look. 

Importance Of Custom Logo Designs

Most organizations can have their success narrowed to the logos that represent them, which makes them place much value on their logos along with the patent and copyrights protection surrounding the logo. Startup businesses often consider the costs of having a custom logo design and not the benefits of it. A custom logo design is a logo design to suit the organization’s specifications. Here are reasons why you should go for a custom logo design as a startup business.

  1. Precision: Unlike a random logo, a custom logo contains precise information about what the business wants the logo to be. It contains the right color combination representing the business, the right image, and the quality that depicts the business.
  2. Considering how important a logo is as a branding element, the right quality logo can influence the success of a business. Hence, having a custom-made logo allows satisfying the quality specifications for the logo.
  3. Uniqueness: A logo is considered the face of a business. With this in mind, startup businesses should consider the dangers of using a random logo as the face of the business. A custom logo allows you to own the logo and makes it stand out from competitors. It allows the logo to contain detailed information about your business.
  4. A custom logo design is a blend of simplicity and information. Designing a custom logo requires professional applications that allow the designer to blend different information into a simple-looking logo, giving the logo an attractive appeal.


For new businesses, a logo has the potential to influence the business’s fate. Statistics show that four of every five startups fall after five years, which is because of branding. A custom logo procures ways for quality branding to avoid this fall. 

Get in touch with our team at SEO Web Logistics of Gold Coast logo design professionals now.